大家最近有没有觉得买的东西越来越“轻”了？尤其是家里的卫生纸、早餐麦片啥的，包装没变，但量却少了！🤯 这就是传说中的“Shrinkflation（缩水通胀）”，虽然表面上价格没涨，但你买到的实际数量已经悄悄缩水了。
LendingTree的研究揭示了真相：自疫情以来，研究追踪的近100种商品中有三分之一都在缩水，特别是卫生纸和厨房纸这类家庭纸制品，60%的产品都减量了！比如Angel Soft卫生纸的超大卷装，从每卷429张减少到320张，直接缩水25.4%！而有的商品不仅缩水还涨价！Charmin Ultra Strong的24个超大卷纸，数量从286张缩到了242张，价格却从$23.82涨到$26.48，每100张卫生纸的价格飙升了31.4%！
不止卫生纸，早餐麦片也是重灾区。像大家熟悉的Frosted Flakes家庭装，从24盎司减少到21.7盎司，虽然只缩了9.6%，但每盎司的价格上涨了40%！零食和糖果也没幸免，22种零食中有6种悄悄缩小了份量，糖果中有5种也变“迷你”了。
71%的美国人在过去一年中至少发现一次产品缩水，尤其是婴儿潮一代（60~78岁）对缩水通胀特别敏感（70%），而Z世代（18~27岁）虽然对缩水通胀没那么留意，却是最“刚”的一代，有80%表示发现缩水通胀后直接抵制品牌，不再买！这就是年轻人的消费态度啊！💪
更有意思的是，许多人宁愿接受涨价，也不想看到产品“悄悄缩水”。89%的美国人在购物时会比较产品的尺寸和数量，而且有38%的人更希望商家直接提高价格，别玩这些“偷工减料”的把戏！
哪些美国商品在缩水？
| Shrinkflation 缩水通胀的美国商品 | |||
|---|---|---|---|
| 商品 | 2019/2020 纸张数/盎司（价格） | 2024 纸张数/盎司（价格） | 单价涨幅 |
| Angel Soft toilet paper, 12 mega rolls | 429/12 ($9.97) | 320/12 ($8.44) | 13.50% |
| Angel Soft toilet paper, 18 mega rolls | 429/18 ($14.97) | 320/18 ($13.12) | 17.50% |
| Bounty Select-A-Size paper towels, 8 triple rolls | 165/8 ($19.88) | 135/8 ($22.18) | 36.40% |
| Quilted Northern Ultra Plush toilet paper, 18 mega rolls | 308/18 ($17.43) | 255/18 ($18.68) | 29.10% |
| Charmin Ultra Strong toilet paper, 24 mega rolls | 286/24 ($23.82) | 242/24 ($26.48) | 31.40% |
| Great Value Ultra Strong toilet paper, 12 mega rolls | 286/12 ($10.73) | 242/12 ($12.48) | 37.50% |
| Charmin Ultra Soft toilet paper, 12 mega rolls | 284/12 ($12.97) | 244/12 ($14.97) | 34.30% |
| Cottonelle Ultra Comfort toilet paper, 12 mega rolls | 284/12 ($12.48) | 244/12 ($12.98) | 21.10% |
| Sparkle Pick-A-Size paper towels, 8 double rolls | 126/8 ($8.22) | 110/8 ($13.19) | 83.80% |
| Scott Choose-A-Sheet paper towels, 6 double rolls | 110/6 ($5.98) | 100/6 ($6.84) | 25.80% |
| Great Value Ultra Strong paper towels, 6 double rolls | 120/6 ($8.42) | 110/6 ($8.97) | 16.20% |
| Sparkle Pick-A-Size paper towels, 6 double rolls | 120/6 ($6.44) | 110/6 ($7.28) | 23.30% |
| Family-size Frosted Flakes | 24 ($3.64) | 21.7 ($4.48) | 40.00% |
| Family-size Raisin Bran | 24 ($3.64) | 22.1 ($4.98) | 53.30% |
| Family-size cinnamon oat crunch Cheerios | 26 ($3.64) | 24 ($4.93) | 50.00% |
| Family-size Cocoa Puffs | 19.3 ($3.64) | 18.1 ($4.93) | 42.10% |
| Family-size apple cinnamon Cheerios | 20.1 ($3.64) | 19 ($4.93) | 44.40% |
| Family-size Reese's Puffs | 20.7 ($3.64) | 19.7 ($4.93) | 38.90% |
| Honey Nut Chex | 20.3 ($3.43) | 19.6 ($4.93) | 47.10% |
| Party-size Reese's miniatures | 40 ($8.98) | 35.6 ($13.24) | 68.20% |
| Party-pack Rolo chewy caramels | 40 ($8.98) | 35.6 ($13.24) | 68.20% |
| Party-pack Hershey's miniatures assortment | 40 ($8.98) | 35.9 ($13.24) | 68.20% |
| Party-size milk chocolate M&M's | 42 ($8.98) | 38 ($12.96) | 61.90% |
| Party-size dark chocolate M&M's | 19.2 ($4.86) | 18 ($7.48) | 68.00% |
| FunPops freeze pops, 36 count | 90 ($2.68) | 72 ($2.98) | 33.30% |
| Party-size sour cream and onion Lay's | 14.75 ($3.98) | 12.5 ($5.44) | 63.00% |
| Party-size Cheetos | 17.5 ($2.94) | 15 ($5.94) | 135.30% |
| Family-size original Wheat Thins | 16 ($2.98) | 14 ($4.98) | 89.50% |
| Party-size original Tostitos | 18 ($3.48) | 17 ($5.94) | 84.20% |
| Party-size nacho cheese Doritos | 15 ($3.48) | 14.5 ($5.94) | 78.30% |
| Bear Creek cheddar broccoli soup mix | 22.4 ($6.88) | 10.6 ($3.86) | 16.10% |
| Folgers classic roast ground coffee | 48 ($9.96) | 40.3 ($14.87) | 76.20% |
讨论
除了Shrinkflation以外，还有“Skimpflation”也是越来越常见。Skimpflation是指为了省钱而降低产品或服务的质量，比如酒店减少服务、餐厅换更廉价的食材等等。这些“隐形通胀”正在悄悄改变我们的生活，大家以后买东西可要睁大眼睛了！👀
小伙伴们有没有留意到身边的Shrinkflation和Skimpflation现象？欢迎在评论区分享~
来源：CBS，LendingTree，封面图Credit：Consumer Affairs
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